Möt Will Han

Hello Will Han from LONGi Solar! First of all, could you please tell us more about who you are and how you got into the solar industry?

Hello! I’m Will Han from LONGi Solar, a global leader in the solar industry. I began my journey with LONGi in 2018 as a Sales Manager for the Nordic market and have since grown into my current role as General Manager for the Nordic Region, the UK, and Ireland.

My path into the solar sector was and still is fueled by a deep passion for renewable energy and a strong commitment to building a more sustainable future. For me, working in this industry is more than just a career—it’s a mission to help accelerate the global transition to clean energy.

LONGi’s spirit of innovation and its dedication to sustainability align perfectly with my personal values and professional vision, making this journey both meaningful and rewarding.

Can you tell us more about LONGi’s initiatives in the Nordic region – which products and solutions are most relevant here?

In Northern Europe, LONGi offers a diverse range of solar solutions tailored to various photovoltaic application scenarios—including residential rooftops, industrial and commercial sites, ground-mounted projects, floating power stations, airports, and building-integrated curtain walls. To meet the specific demands of these projects, we provide an extensive portfolio of innovative modules, such as high-efficiency BC (Back Contact) technology modules, highly aesthetic all-black modules, anti-dust and anti-snow designs, bifacial panels, anti-glare solutions, and lightweight options. Based on our experience and sales data, the most relevant products for the Nordic market are our high-efficiency BC modules and aesthetically refined all-black modules, both of which align perfectly with the region’s performance expectations and design preferences.

What makes the Hi-MO X10 unique compared to other panels on the market?

The Hi-MO X10 is a game-changer in solar module technology. It’s powered by LONGi’s HPBC 2.0 cell technology, offering over 9% more power generation per unit area compared to traditional TOPCon modules – ideal for maximizing limited rooftop potential.It has three core innovations: TaiRay Wafer, Bipolar Hybrid Passivation, and 0BB (Zero Busbar) Design.These advancements not only drive the Hi-MO X10’s superior performance and efficiency but also enhance module reliability and lifespan.

Built for real-world conditions, the Hi-MO X10 excels in anti-shading performance, low-light environments, and features low degradation rates. Its cutting-edge TaiRay silicon wafer further elevates durability and long-term energy yield, making it a smart investment for any solar installation.

How do you see the future of solar energy in the Nordics, considering climate conditions and market developments?

The future of solar energy in the Nordics is still promising, despite the downturn of the market since mid of 2023. Despite long winters and limited daylight, technological advancements are making solar energy increasingly viable and efficient in the Nordic countries.

Market developments are also driving growth of the solar industry. Governments across the Nordics are implementing supportive policies, incentives, and ambitious renewable energy targets, creating a favorable environment for the transition into renewable energy. At the same time, businesses and households are becoming more aware of the economic and environmental benefits of solar energy, further accelerating demand.

Moreover, the Nordics’ strong commitment to sustainability aligns perfectly with solar energy’s role in reducing carbon emissions and combating climate change. As the region continues to innovate and invest in renewable energy infrastructure, solar power will play an increasingly critical role in the energy mix.

What role do you think distributors play in accelerating the energy transition?

Distributors are vital players in the solar value chain. Their role extends far beyond logistics—they are key enablers of market development and supply chain integration.
They manage complex component sourcing, assess supplier reliability, support product selection, and ensure the timely, stable delivery of high-quality products. Many also provide training and local market education, helping to bridge the gap between advanced technologies and practical implementation.
In essence, distributors are a cornerstone of the solar ecosystem, accelerating the energy transition through expertise, infrastructure, and reach.

How does LONGi work with sustainability and ESG, and what are your most significant achievements in this area?

At LONGi, sustainability and ESG principles are at the core of everything we do. Through technological innovation, we are transforming not just the solar industry, but also how solar itself is produced. Our 'Solar for Solar' initiative ensures that solar manufacturing is increasingly powered by renewable energy, reducing reliance on traditional sources. By leading this shift, LONGi is laying a strong technical and economic foundation for large-scale solar adoption and a net-zero future.

Our commitment to ESG goes beyond compliance. For example, we aim to achieve carbon neutrality in our operations by 2028 and across our supply chain by 2050. We are also the first Chinese company to simultaneously join four major global sustainability initiatives: SBTi, RE100, EP100, and EV100. Several of our manufacturing facilities have earned 'Zero Carbon Factory' certification, reinforcing our dedication to a greener future.

In 2025, LONGi was awarded the EcoVadis Gold Rating, a reflection of our continued leadership in responsible and sustainable business practices. In addition, we are proud to offer industry-leading traceability of silicon materials, with 100% traceability coverage for all new products — ensuring transparency and accountability across our entire value chain.

We are committed to driving the global energy transition while minimizing our environmental footprint and creating lasting positive impact for society.

What are the biggest challenges facing the industry right now, and how is LONGi addressing them?

The solar industry is evolving rapidly, but challenges like supply chain disruptions, shifting regulations, and intense competition remain. LONGi tackles these by investing in vertical integration to ensure supply chain stability, collaborating with stakeholders to shape favorable policies, and driving R&D to stay ahead in technology.

Market education is also crucial - many businesses and homeowners still need guidance on the long-term value of solar. That’s why we work closely with distributors like Light Leap, installers, and end-users, providing training and technical support to simplify solar adoption.

By staying agile and forward-thinking, we aim to not only overcome these obstacles but also drive the industry toward a brighter, more sustainable future.

What advice would you give to companies looking to invest in solar energy and energy storage?

Think long term, not short term. Solar isn’t just about saving on energy bills - it’s an investment in energy independence and a greener future. Work with reliable suppliers, choose high-quality products, and explore integrated solutions like solar-plus-storage. Also, stay informed about local regulations and incentives as they can significantly enhance your return on investment.

How do you view the partnership between LONGi and Light Leap, and how can we create even more value for the Nordic market together?

The partnership between LONGi and the Light Leap team has spanned over 5 to 6 years, built on a foundation of mutual trust and shared commitment to excellence. Throughout this time, LONGi has consistently recognized Light Leap’s outstanding professionalism in the photovoltaic field, their dedication to delivering high-quality, customer-focused services, and the efficiency and reliability of their entire team. As a distributor, Light Leap stands out for its long-term vision and commitment to providing stable, professional, and high-value services to the market.

Looking ahead, we are excited about the opportunity to further strengthen our cooperation. Together, we aim to deepen our engagement with installer customer groups and jointly deliver the high-quality products and trusted services our customers expect and deserve. With aligned goals and shared values, we are confident that our continued collaboration will help accelerate the adoption of solar energy and create long-term value for all stakeholders.

What are you most looking forward to in the solar energy industry in the coming year?

In the coming year, I’m most looking forward to the significant technological advancements in the photovoltaic industry — especially how new innovations are set to replace older technologies and redefine what’s possible for solar energy. We’re entering a phase where next-generation products aren’t just about higher efficiency; they’re also about delivering greater long-term value for customers through better performance, durability, and sustainability.

It’s exciting to see how technologies, smarter system integration, and improved materials are pushing the boundaries — and I believe these breakthroughs will play a key role in accelerating the global transition to clean energy while setting new standards for quality and customer satisfaction.